OUR SUSTAINABLE SEAFOOD MISSION

Made by sea. Enjoyed by you.

Sustainable seafood is quality seafood. That’s why were committed to selling only the highest-quality red lobster, king crab and prawns, sustainably caught for the Pinchy’s tick-of-approval.

 
 

SUSTAINABLE SEAFOOD, FROM MAINE TO MELBOURNE.

Eat mindfully. Feel good.

If you’re like us, you care about where your food comes from. So you’ll be happy to know our red lobster and king crab are sourced from sustainable fisheries in Maine and Alaska, USA. 

These naturally pristine waters are protected from pollution, waste and over-fishing. World-leading environmental standards not only preserve a delicate resource, but also offer the best in quality and taste when it comes to delicious seafood.

Lobster and King Crab from these areas is sort-after by the top seafood restaurants in the world. Now, you too can enjoy it, guilt-free.

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FRESH, FROM MAINE TO MELBOURNE

Facts about our seafood

Our Atlantic lobsters come from Maine, USA and our King Crab is caught off the coastal waters of Alaska, Kamchatka and the Aleutian Islands.

Traceability

✓ Sourced from single origin
✓ System tracked - from production, process and distribution
✓ Certified traceable

Sustainable

✓ No overfishing
✓ Only non-endangered species
✓ Marine protected areas

Quality

✓ Atlantic lobster claws have sweeter and softer meat
✓ Alaskan King Crab comes from the pristine waters of the Bering Sea

 
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SUSTAINABLE SEAFOOD, FROM MAINE TO MELBOURNE

The Pinchy’s tick-of-approval

Our sources meet the most stringent international environmental standards for seafood sustainability, from the fishing boat to processing and right through to distribution. 

So, rest-assured. Our tick-of-approval means your King Crab or lobster roll is not only delicious – it’s sustainable.

 
 

RED LOBSTER TAIL? OR A KING CRAB ROLL?

It’s time to tuck in.

Go on, it’s time to enjoy the best lobster roll this side of Maine.