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introducing australia’s biggest lobster roll

It’s kind of a big deal.

You’ve heard of the Big Banana, the Big Pineapple and the Big Lobster – now Pinchy’s is bringing Australia’s Biggest Lobster Roll to Melbourne.

🗓 5-11 AUGUST, 2019

📍LEVEL 3, EMPORIUM MELBOURNE

 
 
 

MELBOURNE’S BEST LOBSTER ROLL JUST GOT BIGGER.

You were hungry for more. We listened.

Lobster rolls often leave you wanting more. They’re rich and lobster doesn’t come cheap, so restaurants usually sell them as something to eat with a glass of champagne or before your meal. Our loyal customers were crying out for a bigger lobster roll, so we’re giving you one. It’s exactly the same as our signature Maine to Melbourne lobster roll, but it contains three times as much lobster in a foot-long bun. First in, first served – we’re limited to 300 a day.

To celebrate, we’re throwing a competition, with Pinchy’s lobster rolls and a magnum of Veueve Clicqot champagne up for grabs. Follow us on Instagram and Facebook to find out how to enter.

 
 

Boujee? You bet.

From August 5 to 11, we have 300 of Australia’s biggest lobster rolls available. Mark yourself as "attending” on our Melbourne Facebook event for updates and how to get your lobster roll for $29.90 instead of $35.

 
 
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signature pours

Make it a good pair day.

Our lobster is the best available and goes down a treat with a glass of champagne, but we have all bases covered.

From a cheeky glass of brut to splashing out on a bottle of rosé, every day can be a celebration at Pinchy’s. Time to raise a glass and rock ’n’ lobster roll.

SEE OUR FULL MENU

 
 

Get snap happy

Follow along on #FootLongLobsterRoll

Our lobster rolls taste as good as they look. Follow the biggest lobster roll action over at @pinchys.co on Instagram.

 
 
 
 

SUSTAINABLY SOURCED, FROM MAINE TO MELBOURNE.

Quality lobster. Guilt-free.

We care about where our food comes from as much as the next person, which is why we source our lobster direct from a sustainable fishery in Maine, USA. These pristine waters are protected from pollution, waste and over-fishing thanks to world-leading environmental standards.

In supporting a company that preserves the environment, we also get access to the best quality lobster in the world.

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DON’T JUST TAKE OUR WORD FOR IT

Hate to brag but…

We don’t want to toot our own horn (much), so we’ll just leave these reviews here.

 
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Soooo yum! Best lobster roll I’ve ever had and the truffle fries are delish!

Brie Rixon

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Have eaten at Pinchy's 3 times now and can say without any doubt the quality rivals many restraunts. Simple but elegantly prepared food with great flavors.

Dan Allsworth

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The best lobster roll in melbourne! I would come back!

Gye Young KIM

 

LET’S ROCK 'N’ LOBSTER ROLL

 

See you in a Pinch

Australia’s biggest lobster roll is available from August 5 to 11 at our home in Emporium, level 3, 287 Lonsdale Street, Melbourne CBD.

Saturday to Wednesday
11:30am - 7pm

Thursday and Friday
11:30am - 9pm